As MrBit continues to expand its tentacles to capture a global audience, other stakeholders in the industry have taken note. The famous casino provider's venture into sports betting is of particular interest and has now drawn the interest of a Nigerian publishing house, The Guardian.
In an August 2022 article, the publication offers insights into areas the betting provider needs to concentrate on to make the most of betting enthusiasts in the African country of 206 million population. Given that about half the population (109 million people) has access to the internet, these are tips that the sports betting provider might want to listen to.
Nigeria is such a fertile market, evidenced by the high numbers in the country. Also, the need for superior products is always of high interest. Therefore, for MrBit to stand out, it has to offer high-quality products that exceed those of competitors. The publication has tested the site as it operates in Bulgaria and has given it a pass as it enters the Nigerian market.
A good-looking and highly responsive website is one of the provider's strong points. Furthermore, their sports betting market has a wide range of betting options and markets.
There are odds for top soccer leagues, Formula One, Baseball, Hockey, handball, water polo, table tennis, and almost every other game anyone can think about. In addition, most of these sports have virtual games and leagues. In-play betting, a widely popular model among punters, is also offered.
The widespread use of the internet and the pressure on employment markets have motivated the growth of internet businesses. The article reports that MrBit could take advantage of this by tapping into a group of popular internet personalities within the country.
Popularly known as influencer marketing, these online celebrities can bring many customers through the door. Through an affiliate program, these influencers get to earn every time they bring in a new user. They can also be used to create a network of punters by extending the MrBit affiliate network through the users that they bring on board.
Sports are widely popular in Nigeria, especially soccer. That said, many teams are struggling to stay afloat and competitive due to financial strains. MrBit is advised to take advantage of this gap to entrench itself as a key player in the country. By sponsoring sports teams, the company will make itself visible to millions of potential punters.
Its association with them will send a positive message that it means well for the team, the sport, and the country in general. Studies have shown that Nigerians quickly embrace companies that promote their teams. With teams like Dolphins, Enugu, Akwa and Palteau United up for grabs, this is an opportunity that the provider would be wise to explore.
Even with the internet as a marketing tool, MrBit should not forget the other half of the population that is offline. TV remains one of the most efficient methods to reach these people. The medium reaches pretty much every nook and cranny of the populous nation. Moreover, Nigerians love to identify with creative ads, mainly those using their local celebrities. Betting companies have, for instance, benefitted a lot by using former soccer star Jay Jay Okocha.
The country is full of past and present stars who have played in Europe's top leagues. They also have a very fertile acting industry, and their musicians are popular across the continent and beyond. So MrBit's use of these stars in TV ads is a great strategy to market itself to all groups of punters in the country.
MrBit is a company of its own reputation and must have its market strategies in place. Therefore, a whole department must be dedicated to market research and advertising, operating even before the provider's launch in the country.
However, external stakeholders have stopped taking an interest in the company is an indicator of its positive growth. Usually, media stories originate from the audiences that the outlets serve. This shows that punters in Nigeria are responding to MrBit and would want to see the company serve them even better. For this reason, MrBit will be wise to evaluate the tips given and align them with its strategies.
It will be looking to tailor-make its products for the Nigerian market. The Avento-run company is already a reputable player in many global markets, backed by a strong Curacao license.
Bringing local games to its betting markets will bring it closer to the Nigerian populace. Other fine-tuning activities like offering local payment methods and establishing a local customer support base will go a long way. In all ways, the company already has a great environment to operate in and, with a few tweaks, can grow to become a leader in the Nigerian betting market.