Deloitte has long held a pivotal role in athletics and higher education consulting, and its expanding presence in college athletics highlights a dynamic transformation in advisory services. With leadership under Caitlin Field Jacklin—appointed U.S. College Athletics Leader in February 2024—the firm is setting new benchmarks in strategic athletic consulting.
Deloitte’s involvement in the athletic realm is marked by notable milestones. The firm, steeped in decades of higher education and athletics consulting, has demonstrated an unparalleled commitment to innovation. Caitlin Field Jacklin’s appointment has uniquely positioned Deloitte to lead advisory services for athletic departments, a role further solidified by partnerships with leading universities. Alabama A&M became the second institution to announce a collaboration with Deloitte for athletics consulting, while Texas A&M invested $99,000 in specialized services related to athletics in September 2024. Deloitte also signified its entry into college athletics by co-sponsoring a major convention in July 2024, reinforcing its strategic presence in the sector.
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